diff --git a/app/src/app/admin/settings/page.tsx b/app/src/app/admin/settings/page.tsx
index a6f812b..35cd881 100644
--- a/app/src/app/admin/settings/page.tsx
+++ b/app/src/app/admin/settings/page.tsx
@@ -52,12 +52,19 @@ export default function AdminSettingsPage() {
     e.preventDefault()
     setSaving(true)
     setError('')
+    setMessage('')
     for (const key of ALL_KEYS) {
-      await fetch('/api/admin/settings', {
+      const res = await fetch('/api/admin/settings', {
         method: 'POST',
         headers: { 'Content-Type': 'application/json' },
         body: JSON.stringify({ key, value: values[key] }),
       })
+      if (!res.ok) {
+        const data = await res.json().catch(() => ({}))
+        setSaving(false)
+        setError(data.error || `Errore nel salvare "${key}" (${res.status})`)
+        return
+      }
     }
     setSaving(false)
     setMessage('Impostazioni salvate!')
diff --git a/app/src/app/api/settings/route.ts b/app/src/app/api/settings/route.ts
new file mode 100644
index 0000000..c15d26b
--- /dev/null
+++ b/app/src/app/api/settings/route.ts
@@ -0,0 +1,14 @@
+import { NextResponse } from 'next/server'
+import { prisma } from '@/lib/prisma'
+
+export const dynamic = 'force-dynamic'
+
+const PUBLIC_KEYS = ['site_name', 'site_description', 'footer_copyright', 'footer_links'] as const
+
+export async function GET() {
+  const rows = await prisma.siteSettings.findMany({
+    where: { key: { in: [...PUBLIC_KEYS] } },
+  })
+  const settings = Object.fromEntries(rows.map((r) => [r.key, r.value]))
+  return NextResponse.json({ settings })
+}
diff --git a/app/src/app/login/page.tsx b/app/src/app/login/page.tsx
index 66a3c1f..cfb0385 100644
--- a/app/src/app/login/page.tsx
+++ b/app/src/app/login/page.tsx
@@ -1,6 +1,6 @@
 'use client'
 
-import { Suspense, useState } from 'react'
+import { Suspense, useState, useEffect } from 'react'
 import Link from 'next/link'
 import { useRouter, useSearchParams } from 'next/navigation'
 import { Input } from '@/components/ui/Input'
@@ -21,11 +21,19 @@ function LoginForm() {
   const [password, setPassword] = useState('')
   const [error, setError] = useState('')
   const [loading, setLoading] = useState(false)
+  const [siteName, setSiteName] = useState('ShopX')
   const router = useRouter()
   const searchParams = useSearchParams()
   const redirect = searchParams.get('redirect') || '/'
   const { refreshUser } = useUser()
 
+  useEffect(() => {
+    fetch('/api/settings')
+      .then((r) => r.json())
+      .then((data) => { if (data.settings?.site_name) setSiteName(data.settings.site_name as string) })
+      .catch(() => {})
+  }, [])
+
   async function handleSubmit(e: React.FormEvent) {
     e.preventDefault()
     setError('')
@@ -66,7 +74,7 @@ function LoginForm() {
       <div className="w-full max-w-md">
         <div className="bg-white rounded-lg border border-gray-200 shadow-sm p-8">
           <div className="text-center mb-8">
-            <Link href="/" className="text-2xl font-bold text-gray-900">ShopX</Link>
+            <Link href="/" className="text-2xl font-bold text-gray-900">{siteName}</Link>
             <h1 className="text-xl font-semibold mt-4">Welcome back</h1>
             <p className="text-gray-600 text-sm mt-1">Sign in to your account</p>
           </div>
diff --git a/app/src/app/page.tsx b/app/src/app/page.tsx
index c59633f..f0ea5b7 100644
--- a/app/src/app/page.tsx
+++ b/app/src/app/page.tsx
@@ -14,8 +14,17 @@ async function getFeaturedProducts() {
   })
 }
 
+async function getSiteSettings() {
+  const rows = await prisma.siteSettings.findMany({
+    where: { key: { in: ['site_name', 'site_description'] } },
+  })
+  return Object.fromEntries(rows.map((r) => [r.key, r.value as string]))
+}
+
 export default async function HomePage() {
-  const products = await getFeaturedProducts()
+  const [products, settings] = await Promise.all([getFeaturedProducts(), getSiteSettings()])
+  const siteName = settings.site_name || 'ShopX'
+  const siteDescription = settings.site_description || 'Discover our curated collection of products'
 
   return (
     <div>
@@ -24,9 +33,9 @@ export default async function HomePage() {
         {/* Hero */}
         <section className="bg-blue-600 text-white py-20">
           <div className="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8 text-center">
-            <h1 className="text-4xl font-bold mb-4">Welcome to ShopX</h1>
+            <h1 className="text-4xl font-bold mb-4">Welcome to {siteName}</h1>
             <p className="text-xl text-blue-100 mb-8">
-              Discover our curated collection of products
+              {siteDescription}
             </p>
             <Link
               href="/products"
@@ -90,7 +99,7 @@ export default async function HomePage() {
 
       <footer className="bg-gray-800 text-gray-300 py-8">
         <div className="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8 text-center text-sm">
-          <p>&copy; {new Date().getFullYear()} ShopX. All rights reserved.</p>
+          <p>&copy; {new Date().getFullYear()} {siteName}. All rights reserved.</p>
         </div>
       </footer>
     </div>
diff --git a/app/src/app/register/page.tsx b/app/src/app/register/page.tsx
index 2fc389c..1f31755 100644
--- a/app/src/app/register/page.tsx
+++ b/app/src/app/register/page.tsx
@@ -1,6 +1,6 @@
 'use client'
 
-import { useState } from 'react'
+import { useState, useEffect } from 'react'
 import Link from 'next/link'
 import { useRouter } from 'next/navigation'
 import { Input } from '@/components/ui/Input'
@@ -14,9 +14,17 @@ export default function RegisterPage() {
   const [password, setPassword] = useState('')
   const [error, setError] = useState('')
   const [loading, setLoading] = useState(false)
+  const [siteName, setSiteName] = useState('ShopX')
   const router = useRouter()
   const { refreshUser } = useUser()
 
+  useEffect(() => {
+    fetch('/api/settings')
+      .then((r) => r.json())
+      .then((data) => { if (data.settings?.site_name) setSiteName(data.settings.site_name as string) })
+      .catch(() => {})
+  }, [])
+
   async function handleSubmit(e: React.FormEvent) {
     e.preventDefault()
     setError('')
@@ -50,9 +58,9 @@ export default function RegisterPage() {
       <div className="w-full max-w-md">
         <div className="bg-white rounded-lg border border-gray-200 shadow-sm p-8">
           <div className="text-center mb-8">
-            <Link href="/" className="text-2xl font-bold text-gray-900">ShopX</Link>
+            <Link href="/" className="text-2xl font-bold text-gray-900">{siteName}</Link>
             <h1 className="text-xl font-semibold mt-4">Create Account</h1>
-            <p className="text-gray-600 text-sm mt-1">Join ShopX today</p>
+            <p className="text-gray-600 text-sm mt-1">Join {siteName} today</p>
           </div>
 
           {error && <Alert variant="error" className="mb-4">{error}</Alert>}
diff --git a/app/src/components/storefront/Navbar.tsx b/app/src/components/storefront/Navbar.tsx
index db0764f..ddb17f3 100644
--- a/app/src/components/storefront/Navbar.tsx
+++ b/app/src/components/storefront/Navbar.tsx
@@ -7,6 +7,7 @@ import { useUser } from '@/context/UserContext'
 
 export function Navbar() {
   const [cartCount, setCartCount] = useState(0)
+  const [siteName, setSiteName] = useState('ShopX')
   const { user, refreshUser } = useUser()
   const router = useRouter()
 
@@ -16,6 +17,16 @@ export function Navbar() {
     setCartCount(count)
   }, [])
 
+  useEffect(() => {
+    fetch('/api/settings')
+      .then((r) => r.json())
+      .then((data) => {
+        const name = data.settings?.site_name
+        if (name) setSiteName(name as string)
+      })
+      .catch(() => {})
+  }, [])
+
   async function handleLogout() {
     await fetch('/api/auth/logout', { method: 'POST' })
     await refreshUser()
@@ -28,7 +39,7 @@ export function Navbar() {
       <div className="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
         <div className="flex items-center justify-between h-16">
           <Link href="/" className="text-xl font-bold text-gray-900">
-            ShopX
+            {siteName}
           </Link>
 
           <nav className="flex items-center gap-6 text-sm">